Read the book "10 Steps to Marketing", you can learn the complete process of marketing management at one time, and after following along, you can immediately receive the effect of four or two thousand dollars!
Reading the book "Commodity Power", you can learn how to use effective methods and tools to make the right goods, so that the goods are easy to sell, and you don't have to sleep with inventory anymore!
"10 Steps to Marketing"
In the face of today's increasingly fierce competition and more homogeneous products, if you don't know how to market, you will only do business promotion and only sell prices, and the result will only be half the result; On the contrary, if you know how to market and know how to sell value, the result will be twice the result with half the effort. However, how to do marketing is the simplest, easiest and most effective, Professor Chen Zongxian has summarized the ten steps of marketing management based on his 40 years of empirical experience.
This book is a detailed explanation of the ten steps of marketing management, and it is also supported by relevant cases of enterprises presided over or coached by Professor Chen Zongxian. In addition, each chapter also answers the questions that companies often encounter in marketing, and at the end of the article, three to five topics are listed for readers to test their own understanding. To learn marketing management, this book can be said to be the most comprehensive and effective tool.
directory
Chapter 1 Marketing Positioning and Top 10 Steps to Success
Chapter 2 Effective Market Research and Positioning
Chapter 3 Preparation before product planning
Chapter 4 Product Planning and Management
Chapter 5 Understands the Use of the Marketing Mix
Chapter 6: Three Stages of Successful Marketing Operation Planning
Chapter 7 How to think about planning marketing strategies
Chapter 8 Introduction and Application of Pathways
Chapter 9 Development and Management of Pathways
Chapter 10 Successful Promotion Planning Concept
Chapter 11 Management of Marketing and Business Promotion
Chapter 12 Marketing Plan Factors to Consider
Chapter 13 New Marketing Trends in the 21st Century
Chapter 14 General Review of Marketing Tactics
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If you have the question of "why I have worked so hard to develop and sell products, but the performance is still not very good", this book is for you.
If you have the question of "why I have worked so hard to develop and sell products, but there is still so much unstocked inventory", this book is for you.
If you think that PM is a commodity manager, this book will help you establish the right understanding.
If you make PM a promotion, this book will help you build the right perception.
Too many companies have made the mistake of generalizing and taking things out of context, and playing PM differently will have little effect. If PM is right, the performance will definitely be reversed!
directory
Chapter 1 Definition of PM
Chapter 2 Steps of Product Planning
Chapter 3 Necessary Elements of Product Planning
Chapter 4 Methods and Priorities of Product Planning
Chapter 5 Instructions for the Implementation of Product Planning and Development
Chapter 6 Management focus of product planning and development
Chapter 7 Methods and Priorities of Product Management
Chapter 8 Responsibilities of Product Managers
Chapter 9 Sales Strategy Planning for Product Managers
Chapter 10 Market Channel Management for Product Managers
Chapter 11 Sales Promotion Management for Product Managers
Chapter 12 Five Keys to Success in Project Management
